how do we work?

Celebrating the essence of handmade win your winter-wear

boonai

Almora

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SHOP

Re-imagining life surrounded by the purest form of natural elements

mAAti

Bhavnagar

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SHOP

Reviving the indigenous

knowledge of food through seeds

sowgrow

Chhindwara

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SHOP

Almost one-tenth of humanity lives in Indian villages and rural communities. These unacknowledged stakeholders are the ones facing significant challenges due to industrialization and its externalities. It has impacted its effect on population growth on natural resources, lack of hygiene and sanitation, lack of education, soil erosion and deforestation, and many such factors have adversely affected the fabric of village life in India. Communities that once showcased the most harmonious ways of living have squeezed down to the brink of survival. The Indian rural population is substantially poorer than the rest of the country: with a per capita annual income below Rs 40,925 ($558.45), compared to the national average of approximately Rs. 98,435 ($1343.21). It is a national and global concern for rural communities to share their wisdom in designing a world that can thrive.

India is at a point in time where if no intervention is made, we won’t have any regional art left that our next generation can cherish. The aged art practitioners have no motivation of passing on their skills to the generation after and have made peace with the fact that they are better off with the world that works on mass-production. And in all these times, we have lost touch from the precious cultural aspects that once helped us sustain in harmony with nature. Moreover, current efforts to support sustainable landscapes fall far short of the effectiveness to achieve important global targets such as the UN Sustainable Development Goals and the Paris Climate Accord.

HOW MIGHT INDIA'S RURAL ECONOMY ADAPT TO MODERN TIMES WHEN IT IS SEEN BY MANY AS A REPOSITORY OF ANCIENT SKILLS?

We at Gramastha provide a two-way channel: supporting village artisans and farmers in reviving their age-old indigenous knowledge and allowing them to utilize consumer feedback and sales analytics. These tools allow local farmers to help focus their skills to make products that are viable, desirable, and feasible for the market.  Apart from providing an income source to village communities, we will be working with other catalysts of prosperity such as healthcare, education and sanitation to help rural India achieve United Nations’ Sustainable Development Goals 2030.

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